Meet The Behavior Coach

Dr. Sergio David Martinez PH.D., BCBA

My name is Sergio D. Martinez, and I am a Board-Certified Behavior Analyst (BCBA). I earned a bachelor’s degree in Kinesiology, hence the term coach, from the University of Texas Pan-American (now UTRGV), a master’s degree in Education Administration, from Lamar University, and a Ph. D. in Leadership Studies, from Our Lady of the Lake University in San Antonio Texas.
After spending 15 years in the K-12 educational setting, specializing in areas like Autism, ADHD, and trauma informed care, I challenged myself once again by earning my credentials for becoming a Board-Certified Behavior Analyst. Since becoming a BCBA, I have fallen in love with the science of behavior. Although both my life and career have recently changed, my philosophy for life remains the same, which is living a life rich in meaning and purpose, according to my values. Although living a meaningful life may sound simple, it really isn’t. No one is born with the manual for living their best life, that is why The Behavior Coach is here to help you get there!

My Approach To Coaching

I believe that everyone has the potential to live their best life, and my approach is designed to help you unlock that potential. By combining evidence-based practices with a compassionate, client-centered mindset, I create personalized plans that fit your unique needs and goals.

Whether you’re dealing with trauma, anxiety, depression, or simply seeking a healthier, more balanced life, I tailor my coaching to meet you where you are. Through a trauma-informed approach, I focus on providing interventions that not only address your current challenges but also empower you to make lasting, positive changes.

I’m committed to working alongside you, offering ongoing support, training, and guidance, so that you can implement effective behavioral strategies in your daily life. Your success is my success, and together, we can build a path toward greater well-being.

Contact Me Today

Let’s Reach Your Goals, Together!

I’m here to support you on your journey toward a healthier, more fulfilling life. Whether you have questions about my services, want to learn more about how I can help, or are ready to get started, I’d love to hear from you. Feel free to reach out via email, phone, or through my social media channels. Let’s connect and take the first step toward making positive, lasting changes together.